Automotive Industry Insights

Europe’s transition to electric mobility is one of the automotive industry’s most ambitious transformations. However, Mercedes-Benz CEO Ola Källenius has cautioned that the European Union’s 2035 target for ending sales of new CO₂-emitting vehicles requires a “reality check.” Källenius argues that moving forward without sufficient market preparation could create unintended consequences. Consumers may rush to purchase petrol and diesel vehicles before the restrictions take effe